Owning a Niche and Establishing Content Formats for Newsletters

Owning a niche within a specific category allows for establishing a distinctive voice and becoming the go-to source for that category. The dilemma between creating original thought leadership content and curated content for newsletters is a common challenge. When creating content, it's crucial to aim for being the best in the world in a specific category and to become the go-to person in that category. An effective way to conceptualize content format is to consider the different types of newsletter voices, such as scenarios, explainer, curation, and personal voice, to resonate with the audience.