How to Use Positioning in Sales Qualification and Discovery
Positioning with April Dunford
Quality Over Quantity in B2B Sales
Targeting specific accounts with a high potential for success is crucial in B2B sales. Instead of reaching out to random contacts, focus on a select list of known high-potential accounts. Prioritize quality leads over quantity, as salespeople are valuable and should not waste time on customers who are not a good fit for the product. The larger the deal size, the more important quality becomes, as closing deals takes a significant amount of time and resources.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
