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HBR IdeaCast cover image

A Roadmap for Today’s Entrepreneurs

HBR IdeaCast

NOTE

Journey of an Ethical and Impactful Entrepreneur

Entrepreneurship can be a force for good, demonstrated by examples of entrepreneurs creating positive impact beyond traditional profit-making goals. This is seen in cases like Andrea Polito improving the lives of veterans through innovation in government policies. Success in entrepreneurship should be measured by the impact made rather than just financial metrics, as highlighted in a study showing that 89% of businesses align with UN sustainable development goals. The longevity and success of mission-driven companies are emphasized, with 69% of such businesses still operational after five years. Despite concerns about profit-driven businesses exploiting users' data, the focus remains on the importance of ethical entrepreneurship for lasting success and positive societal change.

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