Spotify: A Product Story cover image

09: Building the future of audio

Spotify: A Product Story

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RSS Enables Distribution but Limits Innovation

Nearad mike: Podcasts are just a text file, essentially a string of letters and numbers. But functionally, it is a contract that exists between the distributors of content on the internet and the consumers of that content. And like any contract, arrsas comes with rules. Unlike virtually every other form of didal media, audio distributed over rs can't be easily segmented, secured, expired or personalized for specific audiences. You can't even tell how much of an episode some are listened to, or if they listen at all, just whether or not fows down loaded.

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