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20VC: Notion's Founder on "Founder Mode": When it Works & When it Doesn't | Why The Way Startups Fundraise & Construct Boards is Broken | Raising at a $10BN Valuation in Peak Bubble Times and How Notion Has More Money Than Ever Before with Akshay Kothari
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Test Boldly to Unlock Growth Potential
Allocating test budgets across various business areas allows for experimentation and validation of unit economics. By funding initiatives like performance marketing, businesses can identify effective channels and opportunities for investment without being confined to strict financial metrics like the rule of 40 in the short term. This approach fosters learning and optimization, as demonstrated by evaluating billboard marketing's impact on brand awareness versus actual conversion rates. Embracing a culture of testing balances aggressive growth strategies with prudent financial management.
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