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How Microsoft, Amazon, and T-Mobile use big bets to build durable businesses

GeekWire

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Unlocking Insights from Senior Leaders for Big Bets

In tackling big bets, it is crucial to capitalize on the insights of senior leaders by presenting three realistic future options, enabling them to articulate genuine concerns and aiding in early testing and stakeholder engagement. Instead of seeking agreement, it is vital to address concerns early to effectively navigate potential obstacles and leverage the expertise of senior leaders for successful outcomes.

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