Sinocism's Bill Bishop on building a solo publishing business
The Rebooting Show
00:00
How to cover China in a sustainable way as an independent business
Creating content about China on a regular basis can be challenging, but it's important to find a format that adds value. Instead of trying to write think pieces three times a week, focusing on a different format that provides valuable insights about China is more effective. Understanding the addressable market is crucial for a sustainable business. While specialized research firms can charge high prices, a broader-based market like English language information about China requires a more affordable price point. Therefore, it's necessary to carefully manage the cost structure to ensure the business remains viable.
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