Understanding Overstories and Their Impact on Behavior
Consider the "overstory," the unwritten rules of a community, when analyzing individual and group actions.
Recognize that seemingly personal choices can be heavily influenced by the prevailing culture or narrative of a specific location.
Understand that "overstories" can have a powerful, often unconscious, effect on behavior, even leading individuals down unexpected paths.
When trying to explain unusual or extreme behaviors, look beyond individual motivations and consider the surrounding social environment and its established norms.
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Twenty-five years after the success of “The Tipping Point,” Malcolm Gladwell is back with new insights. The author and co-founder of Pushkin Industries joins host Krys Boyd to discuss new anecdotes from social science that help explain the world around us – and to update the theory of contagion for our modern world. His book is “Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering.”