2min snip

KERA's Think cover image

Malcolm Gladwell revisits ‘The Tipping Point’

KERA's Think

ADVICE

Understanding Overstories and Their Impact on Behavior

  • Consider the "overstory," the unwritten rules of a community, when analyzing individual and group actions.
  • Recognize that seemingly personal choices can be heavily influenced by the prevailing culture or narrative of a specific location.
  • Understand that "overstories" can have a powerful, often unconscious, effect on behavior, even leading individuals down unexpected paths.
  • When trying to explain unusual or extreme behaviors, look beyond individual motivations and consider the surrounding social environment and its established norms.
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