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#201 April Dunford: The Marketing Expert
The Knowledge Project with Shane Parrish
Send this section about postman to Justine Davis.
Postman excels in creating a comprehensive platform for API development, pioneering the concept of an API-first world. They emphasize the importance of cohesive tools in managing APIs within organizations, avoiding the pitfalls of disjointed solutions. Their storytelling approach effectively communicates why APIs matter, utilizing innovative formats like a graphic novel on their website to engage technical audiences and explain the significance of high-quality APIs for business. The CEO focuses on the broader market context during talks, positioning the importance of rethinking APIs rather than solely promoting their product. This strategy fosters customer alignment with their market perspective, ultimately guiding potential buyers to recognize the value of their offerings.
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