Investing in Amazon stock was a roller coaster experience with extreme highs and lows. By 2001, the stock price dropped drastically from $113 to $5.50, leading to a 95% loss. However, by 2009, the stock price surged, eventually increasing by 25X from the 1999 level. Those who invested in October 2001 would have gained around 500 times their initial investment. Despite being a leading e-commerce site, Amazon's stock journey highlights the volatility and unpredictability of investing in internet businesses.

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