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If you want good, don't go for good. Go for lots.
In the realm of creativity and idea generation, the greatest predictor of success is not the pursuit of good ideas but the production of a large quantity of ideas. Emphasizing quantity fosters diversity in thought, leading to the potential for good ideas to emerge. Studies reveal that both artistic and scientific breakthroughs correlate with high volumes of work, indicating that the periods of greatest output are often accompanied by the most mediocre and the most inspired ideas. Creative processes benefit from the inclusion of what may seem like silly or even illegal ideas, as these contribute to the overall variation necessary for genius to arise. A mindset shift towards generating ‘any’ ideas rather than strictly good ones encourages a relaxing of quality filters, allowing for greater creative exploration. Research comparing different grant programs underscores this concept: higher failure rates often accompany programs with more significant breakthrough results. Embracing variation and volume in ideas increases the possibility for exceptional outcomes, illustrating that the cost of a bad idea is trivial compared to the potential gains from unrestrained creativity.