High-end fitness programs are offering a holistic approach to wellness, providing services such as training sessions, nutrition coaching, sleep coaching, and massage therapy. The trend focuses on improving overall health, including aspects like fitness levels, sleep quality, and diet, to increase lifespan. Wealthy individuals are investing in biohacks like IV drips and infrared therapy to enhance their health and longevity. Companies like Equinox are capitalizing on the growing market by targeting the wellness trend, positioning the program akin to professional athletes' regimes. The emphasis is on comprehensive health improvements beyond traditional medical interventions, encompassing factors like VO2 max, sleep quality, and dietary habits. The $40,000 price tag for the program indicates the premium nature of these services, driving the trend of holistic wellness in fitness programs to become more popular in the future.