The Momentum of the Flywheel

The flywheel concept emphasizes the interconnectedness of actions driving business growth in a continuous loop. By increasing customer visits, third-party seller attraction, expanding store offerings, and growing revenues per fixed cost, businesses can create a self-sustaining momentum. This cycle allows for the lowering of prices, triggering more customer visits, and repeating the growth process. The key to a successful flywheel is understanding the underlying logic and causality between each step, creating a powerful and predictable mechanism for business success.