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The Hidden Hand Behind Your Swipes
Land of the Giants
The Business of Tinder: Finding Out What Users Would Pay For
Jonathan Badine is one of the co-founders of Tinder./nTinder initially made their app free with plans to monetize later./nMatch Group wanted Tinder users to start paying but needed to figure out what users would pay for./nJess Carbono was tasked with helping to figure out what users would pay for./nCarbono was studying sociology at UCLA at the time and writing about online dating for her dissertation.
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