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Ep 23 | Beyond Channels: A Holistic Approach to Partnering Across the Value Chain

Unlearn: Redefining the Playbook for Modern Business

NOTE

Balancing focus on value chain sides

The importance of balancing focus on both sides of the value chain is highlighted, with a particular emphasis on not neglecting the product development and supply chain in favor of the go-to-market aspect. The example of the automotive industry is presented to illustrate how companies excel in partnering on the supply side but might lack the same level of strategic partnerships on the go-to-market side. It underscores the significance of comprehensive supply chain strategies that incorporate product development and effective go-to-market partnerships.

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