The Startup Ideas Podcast cover image

Silicon Valley founder shares 3 of her best 150+ ideas

The Startup Ideas Podcast

NOTE

Brand Dominance Outlasts Network Effects

Notion demonstrates that while network effects may have been crucial in the past, they are less relevant today. The ease of switching to alternate tools, like sharing links via Slack, highlights a shift in competition dynamics. Establishing a strong brand presence becomes more valuable, as creating significant mental space within a category can reduce the likelihood of users seeking alternatives, ultimately making competition less relevant.

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