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How to Unlock Super Cheap Rooftop Solar

Shift Key with Robinson Meyer and Jesse Jenkins

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Incentives for Utilities to Embrace Customer-Driven Energy Solutions

Utilities are incentivized to embrace customer-driven energy solutions due to the shift in meeting demand growth, the avoidance of needing frequent rate increases, and the potential for revenue relief through smart controllable load management. By aligning with customer preferences such as renewable energy adoption, electric vehicle purchases, and smart load management, utilities can build a strong relationship with their customers, keep rates low, improve grid resilience, and make the grid more socioeconomically beneficial for all stakeholders.

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