EMQs: Celebs go politicking
Political Currency
Stay Connected to the Voter Base
Political parties must maintain a strong connection with their voter base to ensure success in elections. Disconnection can lead to internal choices of candidates who appeal to party members rather than the broader electorate, resulting in poor election outcomes. In contrast, the American political system incorporates broad-based processes for selecting candidates, which helps in producing candidates who resonate with the center ground, thereby enhancing their chances of winning elections.
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