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Rapid Response: Airbnb reimagined (Part 1), w/CEO Brian Chesky
Masters of Scale
Attention to Details in Marketing Stunts
Marketing stunts such as listing IKEA and Blockbuster on Airbnb, and creating a Barbie-themed house in Malibu garnered significant attention and millions in media coverage. Attention to every detail in these stunts proved crucial for their success, as highlighted by the Walt Disney quote emphasizing the importance of details in design.
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