Engaging with Conspiracy Theories and the Importance of Building Rapport

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Trying to debunk conspiracy theories with facts and logic often fails due to human delusion and motivated reasoning. Rather than trying to convince someone they're wrong, it's more effective to build rapport, listen, and understand their perspective. Rather than attacking their beliefs, planting seeds of doubt with kindness and connection can be more impactful. Changing minds is an iterative, slow, and often unconscious process, not achieved in a single setting. Maintaining a connection with a conspiracy believer, being a voice of reason, and showing support is more effective than confrontation.

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Have conspiracy theories been more prevalent, more persuasive, or more convoluted in the last few decades than at other points in human history? Is the presence of conspiracy theorists a feature of every society? The phrase "conspiracy theory" usually implies a false theory, even though some are eventually proven to be true; so how can we update our language to better differentiate between disconfirmed and not-yet-confirmed conspiracy theories? How can people who've really gone down a conspiracy theory rabbit hole come back back from the brink? More generally, what conditions need to be met for a person to change their mind about anything? What are the key motivators of conspiratorial thinking? Why do so many conspiracy theories incorporate strong antisemitic elements? To what degree are conspiracy theorists swayed by arguments from the requisite number of co-conspirators in a conspiracy? How should people research a conspiracy theory? Which personality traits are correlated with conspiratorial thinking? What's a good definition of wisdom? And how could wisdom help us combat the epistemic crisis through which we seem to be living right now? When, if ever, is it useful to approach a topic adversarially? Which would better mitigate the epistemic crisis: education reform or cultural change?

Jesse Richardson is an internationally award-winning creative director and the founder of the nonprofit The School of Thought, which is dedicated to promoting critical thinking, reason, and understanding. The Creative Commons resources The School of Thought has produced have so far reached over 30 million people and are being used in thousands of schools, universities, and companies worldwide. Their latest project is The Conspiracy Test, which is a gamified way to help increase healthy skepticism about conspiracy theories. It can been accessed for free at theconspiracytest.org. Learn more about Jesse and The School of Thought at schoolofthought.org.

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