Building Trust and Cooperation in Online Communities for Entrepreneurs

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Creating trust, cooperation, and safety in online communities for entrepreneurs is crucial. Online communities, although virtual, still operate based on the principles of traditional communities. Serving the community is essential, as attempting to take advantage of it will cause the community to abandon the organization. A key example is Rupert Murdoch's attempt to commercialize MySpace, resulting in its downfall. Therefore, to build a successful online community, entrepreneurs must focus on serving the community and putting their needs first.

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