Read Choose your enemies wisely about business planning

The speaker highlighted the lack of readily available resources like books on business planning in comparison to other topics like leadership, human nature, and positive thinking. Recognizing this gap, the speaker took the initiative to create a comprehensive guide on business planning, aimed at individuals from various backgrounds such as founders, politicians, or YouTubers. The approach involved starting with a course, testing the response, and eventually converting it into a book. This process of product development was driven by the speaker's desire to provide a valuable resource that they themselves wish they had access to 15 years ago.

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