Individuals on 4chan engaged in various strategies to harm the reputations of those associated with values from Tumblr. This included editing Wikipedia pages with negative content, creating fake revenge porn, spreading false information, and targeting individuals in the media. Actions like doxing, swatting, and sending death threats were common among those opposing political correctness. Conversely, individuals from the other side aimed to get people fired for past remarks or publicly shame them for now-unacceptable statements. The act of digging up old tweets exemplifies this phenomenon.