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#268 John Malone (Cable Cowboy)

Founders

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Bob Magnus: A Successful Businessman's Journey

20 years ago, Bob, a 28-year-old cottonseed buyer, gave two strangers a ride and heard about a community antenna system they had built. Bob grew up during the Great Depression and served in World War II before pursuing a college degree. He was looking for prosperity in the post-war American economy and worked in oil fields during summers. He meets his wife, who becomes his astute business partner. Bob had the trait of keeping his mouth shut and became skilled at reading customers. This reminded the author of a line from Michael Jordan's autobiography about the importance of listening. The hitchhikers' story about the antenna system sparked an opportunity for Bob, as it helped people in small towns receive TV signals from distant markets.

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