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How Vail Resorts made skiing more popular – and profitable – than ever
The Hustle Daily Show
The Power of the Epic Pass
Vail introduced the epic pass in the mid 2000s, offering a season-long pass for multiple resorts at a significant discount. This move allowed Vail to generate substantial upfront revenue and make investments in infrastructure. The epic pass revolutionized the ski ticket industry, with sales increasing to 2.4 million for this year's ski season. This influx of capital at the start of each season alleviates the impact of weather conditions and enables skiers to follow the snow by visiting different mountains.
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