Richard Branson: How A Dyslexic Drop-out Built A Billion Dollar Empire
The Diary Of A CEO with Steven Bartlett
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Actions Speak Louder than Words
Personal branding has become popular due to social media, where individuals can build a following and promote their company. The actions and values exhibited by a CEO contribute significantly to a brand's image. It is emphasized that what people do and what the founder does shape a brand more than anything else. The actions and deeds of individuals convey more about a brand than mere words, as exemplified by successful brands like Red Bull.
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