Understanding Niches and Subcultures for Effective Marketing

To effectively market a product or service, it is essential to understand that America divides into niches and subcultures. Niches are occupational, vocational or business-related categories, while subcultures relate to hobbies, interests, and passions. For example, a chiropractor can target specific niches like back pain relief, injury treatment, wellness, or weight loss. By further narrowing down to subcultures such as weight loss for flight attendants or back flexibility for golfers, marketing efforts can be tailored to resonate with specific groups of people.