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Catching up with Keith Rabois of Founders Fund
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The goal of Open Store in reimagining e-commerce
Open Store aims to revolutionize e-commerce by creating a destination shopping experience where customers discover products and brands they weren't specifically looking for. Despite the convenience of online shopping, most purchases in the US still happen in physical stores due to various frictions. Open Store addresses this by replicating the serendipitous discovery process of real-world shopping, resulting in an exciting and engaging experience. The goal is to cut in half the number of trips people make to malls and retail stores because Open Store is so effective at capturing their interest.
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