3min snip

Kwik Brain with Jim Kwik cover image

Why We Forget & How to Train Your Brain to Remember with Dr. Charan Ranganath

Kwik Brain with Jim Kwik

NOTE

The Influence of Memory on Decision-Making and Choices

Memory plays a crucial role in decision-making and choices by helping us recall past experiences and accumulated wisdom. Memory shapes our choices by influencing what we remember, often favoring positive memories over negative ones. This distinction between the Experiencing Self and the Remembering Self, as described by Danny Kahneman, highlights how the remembering self impacts decision-making based on positive memories. Utilizing memory allows us to prepare for future situations by learning from past experiences and expanding our options. However, it's essential to be mindful that memory can subtly affect our decisions without our awareness, emphasizing the importance of recognizing memory as a valuable resource in decision-making but not letting it take control.

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