Conversations with Tyler cover image

Paul Graham on Ambition, Art, and Evaluating Talent

Conversations with Tyler

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The Divorce Between Brand and Craft in Art: Explained

The divorce between brand and craft in the history of art is attributed to the reproduction of art in mass media./nThe ability to create a brand based on quality diminished with the rise of mass media./nA signature style, or 'shtick', became a way for artists to distinguish themselves and create recognition./nMass media, such as newspapers, played a significant role in showcasing modernism in the 1920s./nCezanne's innovative painting style became fashionable in the 1920s.

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