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The Bill Simmons Podcast cover image

Best In-Game Dunkers, LeBron Vs. Steph 37.0, Chicago’s New QB Hero, and Building a 2024 Media Company With Jason Goff and Dave Finocchio

The Bill Simmons Podcast

NOTE

Identifying the Problem and Audience

The key insight is to first identify the problem being addressed and determine if it is significant enough to solve. In this case, the individual reflects on the impact of pollution and climate issues based on personal experiences with forest fires. By recognizing the problem's relevance to many people, there is a clear motivation to address it through multi-media platforms and social media channels to reach a wider audience.

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