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The Knowledge Project with Shane Parrish cover image

#104 Nir Eyal: Mastering Indistraction

The Knowledge Project with Shane Parrish

NOTE

The Power of Identity Pacts

Identity pacts are the most powerful type of pact because they leverage the psychology of having a strong identity or label to describe oneself, leading to increased likelihood of following through on commitments. By embodying a specific identity, such as being a vegetarian or indestractible, individuals are more inclined to act in alignment with that identity. The concept of being 'indesractible' serves as a superpower, representing the ability to uphold personal integrity and strive to do what one says they are going to do. The term 'indistractable' is coined to represent the characteristic of a person who strives to fulfill their commitments and is aware of the reasons for getting distracted, with the ability to take corrective action. The repetition of mistakes leading to distraction is likened to making a decision to be distractable.

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