The Power of Word of Mouth

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Sarah targeted heavy hitters to do her marketing for her. But after gathering new users, ensuring their retention and growth is crucial. Scaling falls into two categories: easy and hard. Hard scaling is when you try to scale before the product is great, and then your efforts focus on generating demand.

The true seed of scale is customer love, which you can’t buy, hack, or game. Sam Altman, former president of Y Combinator, scaled countless start-ups by focusing on this one idea: Finding 100 users who love you is better than 1 million who kinda like you. As CEO of OpenAI, Sam leads the creation of genuinely useful AI products. He shares timeless insights in his interview from 2018 on how to build on the love of passionate customers to create world-shifting tools.

Read a transcript of this episode: https://mastersofscale.com/sam-altman-why-customer-love-is-all-you-need/

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