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#81: Ricky Pearl - Mastering Outbound Marketing & Sales | Evergreen Framework & Tips to Reach Customers FAST
The B2B Playbook
Inbound vs Outbound Marketing
In marketing, the difference lies between inbound and outbound strategies. In inbound marketing, the focus is on capturing the intent of individuals actively looking for solutions by optimizing for search engines. On the other hand, outbound marketing involves reaching out to a defined target audience, initiating a conversation, and presenting a solution, regardless of whether they are actively seeking it. The challenge lies in taking the first step to initiate conversations in outbound marketing.
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