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The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale
Marketing Against The Grain
Marketing to 2000 Companies: Challenges and Misconceptions
Vers is a company targeting two thousand companies in their marketing efforts/nMarketers targeting a list of two thousand may get bored, while marketers who attempt to manage too much can't do meaningful market research/nMarketing is not rocket science and should not be considered as such/nCandidates with experience solving hard problems may be successful in marketing even if they don't have experience in all areas/nSpending excessive time searching for the 'perfect' candidate can be wasteful for startups
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