Hooking Youth for Future Profits

Social media platforms aim to deeply integrate themselves into users' lives from a young age, focusing on developing long-term habits rather than immediate profits. Despite teenage users having a relatively low lifetime value of only $270, strategies are designed to keep them engaged over time, with an eye on future monetization as they reach key life milestones. This reflects a concerning prioritization of profit potential over ethical considerations, as internal communications reveal a strategy centered on hooking young users for prolonged engagement rather than direct financial gain.

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