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582: How to Use AI to Create Digital Products: $30k a Month
The Side Hustle Show
Give them what they want, sell them what they need
When offering free content, start with a quick win that is easy to consume and provides immediate value. People are more likely to engage with a small, practical freebie rather than a lengthy one. By offering a small freebie and upselling a larger product or service, customers are more inclined to make a purchase as they value what they buy more than what they receive for free. The strategy of 'give them what they want, sell them what they need' works well in marketing to attract and convert customers effectively.
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