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Why Are Stories Stickier Than Statistics? (Replay)
No Stupid Questions
The Power of Storytelling in Social Science
Storytelling plays a crucial role in social science, particularly during the replicability crisis, where many surprising findings face skepticism regarding their truthfulness. Sticky stories, which captivate and engage the audience, tend to be less likely true, especially if they are based solely on improbable assertions. A responsible approach to storytelling integrates credible data to support the narrative, fostering a hybrid model that enhances believability. For example, causal relationships, such as the impact of abortion legalization on crime rates due to fewer unwanted children, illustrate how storytelling can effectively convey complex social science concepts while remaining data-informed. Balancing compelling narratives with empirical evidence not only makes stories more engaging but also ensures their credibility and relevance in the academic discourse.
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