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Make Something People Want: The Number One Startup Advice
The number one piece of advice for startups is to make something people want/n90% of startup failures are due to not making something people want/nPushing startups to face hard reality early on can help prevent failure/nOne way to do this is to get a non-binding Letter of Intent (LOI) before building the product/nIf customers aren't willing to sign a non-binding LOI, they're less likely to commit to buying the product