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S2 E1: Setting Goals: you need to be really really CLEAR

Growth Vault

NOTE

Opinions on Company Goals and the Truth Behind Them

Only 5-10% of company goals are meaningful. Many goals are arbitrary numbers chosen for the sake of it. For leaders, it's important to set clear and realistic goals. For example, aiming for 1000 new customers might not be the best goal as not all customers are equal, and revenue growth may be a more accurate target. Ultimately, profitability and sustainable growth should be the focus.

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