The Rise and Fall of Mars Hill cover image

Boomers, The Big Sort, and Really, Really Big Churches

The Rise and Fall of Mars Hill

NOTE

Saddle Back Church - A Time Capsule

Warren created a character named Saddle Back Sam to represent the ideal target audience in Orange County./nSaddle Back Sam preferred large groups over small groups and was skeptical of organized religion./nWarren demonstrated a keen awareness of the reality of the target audience and the effectiveness of narrowing the understanding of who to reach./nSaddle Back Church began with Sunday services at Lgon Hills High School Theater in 1980./nThe initial response to the church's opening indicated that it was going to be successful.

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