1min snip

The Rise and Fall of Mars Hill cover image

Boomers, The Big Sort, and Really, Really Big Churches

The Rise and Fall of Mars Hill

NOTE

Saddle Back Church - A Time Capsule

Warren created a character named Saddle Back Sam to represent the ideal target audience in Orange County./nSaddle Back Sam preferred large groups over small groups and was skeptical of organized religion./nWarren demonstrated a keen awareness of the reality of the target audience and the effectiveness of narrowing the understanding of who to reach./nSaddle Back Church began with Sunday services at Lgon Hills High School Theater in 1980./nThe initial response to the church's opening indicated that it was going to be successful.

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