Innovate with Purpose for Growth

Traditional companies often face challenges in innovation due to a preference for clear ROI and skepticism towards exploratory brainstorming. To overcome these hurdles, it's essential to connect innovation efforts directly to the company's problem-solving strategies and growth objectives. For instance, redefining service options, as illustrated by McDonald’s exploration of new customer service methods, can unlock significant opportunities. By assessing novel service models like curbside pickup or enhanced delivery methods, companies can strategically evaluate their feasibility and potential impact on growth, ensuring that innovation is purposeful and aligned with overarching business goals.