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Safeguarding secret sauce and data privacy
Companies must safeguard their secret sauce and user data for competitive advantage and to prevent potential national security concerns. The way TikTok serves videos and utilizes user information has been key to its success. Concerns over data use by foreign entities, such as China, underscores the importance of protecting user data. The commercial value of geolocation data is significant, as evidenced by the US government's purchase of such data from private sources. Instances like Muslim Pro and Muslim Mingle selling user data to a data broker highlight the need for stringent data privacy measures.