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Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)
Mobile Dev Memo Podcast
Standardization Solves Advertising Burden
In the advertising landscape, the need for standardized measurement and metrics is critical for alleviating the burden on advertisers who manage multiple platforms. While some platforms are recognized as entry points for advertising, they function more as hedge gardens than walled gardens, collaborating with offsite partners. Establishing universal standards for planning, including defined attribution windows, can enhance transparency and efficiency. Moreover, different categories may require tailored attribution periods, emphasizing the necessity for clarity in metrics. Ultimately, better third-party measurement solutions are crucial, as they can provide unified insights and simplify the complexities that arise from disparate platforms.
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