Proximity in business enhances both customer and organizational agility by bringing production closer to the customer, facilitating an adaptable response to changing demands. This increased optionality allows businesses to customize products and services without the traditional trade-offs of high costs or mass production. Unlike historical models that forced consumers to choose between expensive customization or cheap, generic options, proximity enables the seamless delivery of tailored solutions anytime and anywhere, revolutionizing the relationship between customization and cost.

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