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Going to Market in Healthcare: B2C2B
Raising Health
The Challenge of Product-Led Growth and Adaptation in a Changing Market
Product-led growth is challenging and requires creating real value for the end user. Acquisition costs may not be a problem for companies that do it well, as long as customer retention and a viral play are in place to make the customer acquisition cost (CAC) sensible. For companies in industries like Med device, with a touch and feel element, adaptation is crucial, especially when traditional methods like conferences and trade shows are no longer as effective. Cost structures may need to be adapted, but when entering the enterprise market, the per unit costs don't change much.
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