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#204 John Bragg: The Blueberry Billionaire
The Knowledge Project with Shane Parrish
Focus on Mastery, Not Multiplicity
Success stems from specializing in a few key products and mastering their production. By concentrating efforts on operations where they have expertise, businesses can optimize their processes and scale effectively. Diversifying too quickly often leads to failure; instead, it is crucial to fully utilize resources and capabilities in familiar areas. Transitioning between product seasons, such as from blueberries to carrots, illustrates the importance of maintaining consistent production and maximizing the use of existing facilities without overextending operations.
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