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My First Million cover image

#217 - Why Direct-to-Consumer Companies Are Awesome to Own

My First Million

NOTE

Sam: D2C pain in the a to run

The business strategy of selling a subscription with a product, such as a mattress, can lead to recurring revenue. Selling a connected mattress and charging a monthly subscription on top of that is a potential approach. Investing in well-written advertorials and driving traffic to them can lead to high visibility and engagement, resulting in successful marketing.

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