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Embrace Risk but Stay Grounded
Being naturally conservative can serve as a protective measure when evaluating business opportunities. Past experiences, such as the complexities discovered in East Africa, underscore the importance of discerning underlying challenges that may not be immediately visible. Investors can play a crucial role by providing a counterbalance, encouraging thorough examination and critical thinking about potential ventures. It's vital for entrepreneurs to delve deep and question whether they've identified the right business or if they should seek alternative opportunities. However, with proper guidance from investors, entrepreneurs can gain confidence to engage with opportunities, leveraging strategic mechanics—like contracts and sales processes—to transform a business into a reliable recurring revenue model.