Acquired cover image

Disney: The Renaissance and the Empire

Acquired

00:00

Disney Vault On VHS Turned IP Into Massive Profit

  • Eisner reopened the Disney Vault to home video and sold limited VHS runs, charging ~$29.95 and keeping $17–$20 profit per tape.
  • Pinocchio and Cinderella VHS releases sold out and turned home video into a billion-dollar profit center.
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